Guía · Audiovisual · Intermedio · Generación
Un agente de bienes raíces con IA: 8 escenas, una sola foto
8 prompts para crear un agente inmobiliario que no existe y ponerlo en 8 escenas distintas — con la misma cara en todas. La técnica de consistencia de personaje, explicada.
¿Qué es esto y cómo lo uso?
Una guía paso a paso. Síguela de arriba hacia abajo desde tu celular; no descargas nada.
Objetivo
Crear un agente inmobiliario que no existe y sostener su cara idéntica en 8 escenas distintas — fachada, recorrido, cocina, entrega de llaves, firma y día a día. La clave no son los prompts sueltos: es el bloque de identidad que va en todos.
Los tres clichés que hacen que se note la IA
Esto es lo que más cuesta aprender, y va antes que cualquier prompt:
- La hora dorada. El sol naranja de atardecer es el acabado por defecto de casi toda imagen generada. El ojo ya lo asocia con IA. Pide luz de día difusa y balance neutro.
- El fondo desenfocado. El bokeh cremoso de lente abierto grita render. Pide f/4 o f/8, con el fondo nítido y legible — y en bienes raíces además lo necesitas, porque la propiedad es medio producto.
- La piel perfecta. Pide poros, brillo desigual y vello fino. Si sale bonita, no sirve.
El bloque de identidad
Este es el corazón de la técnica. Va al inicio de los siete prompts de escena, y es lo que impide que el modelo te cambie a la persona:
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$ Edit the attached photograph. It shows a real estate agent — a young woman with fair olive skin, very dark brown almost black hair pulled back into a sleek low ponytail with a centre part, large dark eyes, strong well-shaped dark eyebrows, a small straight nose, high cheekbones, a defined jawline and full lips. She wears small gold stud earrings, a chunky gold chain necklace and a gold watch on her left wrist.
KEEP HER IDENTITY 100% IDENTICAL — this is the highest priority. Exactly the same face, same eyes and their spacing, same eyebrows, same nose, same mouth, same jawline, same skin tone, same sleek dark ponytail with the centre part, same gold chain, same gold watch on the left wrist. Do NOT redraw her, do NOT replace her with another model, do NOT change her age, do NOT slim her face, do NOT smooth her skin. Anyone who saw the first photo must recognise her instantly as the same person.
Keep the outfit family consistent: sharp, minimal, expensive tailoring in black, cream and camel.
CHANGE ONLY THE SCENE, described below.El bloque técnico
Va al final de todos los prompts:
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$ SKIN: keep it real and unretouched — visible pores on the nose and cheeks, natural uneven sheen, fine peach fuzz along the jaw. No airbrushing, no smoothing, no beauty filter.
THE LIGHT: ordinary daytime light, soft and DIFFUSED, from windows or a lightly clouded sky. Even and natural, no harsh direct sun. Neutral white balance — whites read white. NOT golden hour, NOT sunset, NOT backlit, no warm orange cast.
CAMERA: 50mm at f/4. She is sharp; the room or building behind her stays clearly readable and attractive, softened only by distance and NOT dissolved into bokeh. No lens flare, no vignette, no colour grading. Slight natural sensor noise. Indistinguishable from a real photograph.
ABSOLUTELY NO TEXT anywhere in the image: no signs, no lettering, no logos, no watermarks, no graphics.Las 8 escenas
01. El retrato base
De aquí sale todo. Es la ÚNICA que se genera desde cero; las siete siguientes son ediciones de esta.
Este va completo y en modo TEXTO A IMAGEN. Es el único.

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$ A real photograph of a Latin American woman, 29 years old, a real estate agent, standing outside a modern house she is showing. She looks at the camera with a natural, relaxed expression and a small genuine smile. It should look like an actual photo someone took of her on a normal working day.
HER — lock these features, they must repeat identically in every later image: warm light-brown skin. Long dark brown hair, straight with a natural slight wave, parted slightly off-centre, worn loose. Dark brown almond eyes, naturally full dark eyebrows. A small dark beauty mark on her left cheek, two centimetres below the eye. Straight nose, full lips with a soft natural tone. Small gold hoop earrings, a thin gold chain and a slim gold watch on her left wrist.
BEAUTY: she is attractive in a natural, real way — good bone structure, defined jawline, symmetrical features, healthy skin, slim and well-proportioned. Pretty enough that people notice, ordinary enough that she is completely believable as a working agent.
SKIN: unretouched and real. Visible pores across the nose and cheeks, natural uneven sheen — slightly shiny on the forehead and nose, matte on the cheeks. Fine peach fuzz along the jaw. Faint natural redness at the nostrils and inner eye corners. A couple of tiny blemishes left visible. Minimal everyday makeup. Absolutely no airbrushing, no skin smoothing, no beauty filter, no glow effect.
OUTFIT: a simple well-fitted beige blazer over a plain white t-shirt, and dark straight trousers. Ordinary professional clothing, nothing luxurious.
POSE: standing naturally, weight even, holding a slim folder in one hand at her side, the other arm relaxed. Not posed, not modelling — just standing there while someone takes her picture. Framed from the knees up, positioned slightly off-centre.
THE PLACE: the front of a contemporary two-storey Latin American house — light rendered walls, large dark-framed windows, a wooden front door, a paved driveway, a low garden wall with plants, and a glimpse of the street and neighbouring rooftops. The house must be CLEARLY VISIBLE, SHARP AND ATTRACTIVE: it is half the point of the photograph.
THE LIGHT: ordinary daytime light on an overcast or lightly clouded day. Soft, even, DIFFUSED daylight with no harsh direct sun, no strong shadows, and NO warm orange cast. NOT golden hour, NOT sunset, NOT backlit, NOT rim lighting. Neutral white balance — the whites read white. Exactly the light you get outside at eleven in the morning under a bright grey sky.
CAMERA AND RENDERING: shot on a 35mm lens at f/8, so EVERYTHING IS IN FOCUS — her face, her clothes and the entire house behind her are all sharp and clearly readable. NO shallow depth of field, NO blurred background, NO bokeh, NO lens flare, NO vignette. Natural realistic colour with no colour grading and no film emulation. Very slight natural sensor noise. Straight, honest, documentary-style photography.
Photorealistic, indistinguishable from a real photograph. ABSOLUTELY NO TEXT anywhere in the image: no signs, no lettering, no logos, no watermarks, no graphics.02. Frente a la propiedad
El post de propiedad nueva. La casa tiene que verse nítida: es medio producto.
Solo la escena — pégale el bloque de identidad antes y el técnico después.

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$ THE SCENE: she is standing on the pavement outside a modern two-storey house she is listing, turned three-quarters to camera with a confident closed-mouth smile, one hand holding a slim leather folder at her side. Framed from the knees up, placed off-centre.
THE PLACE: an attractive contemporary house — light rendered walls, tall dark-framed windows, a wooden front door, a paved driveway, a low garden wall with plants, trimmed lawn, and a glimpse of the quiet street. The house must be clearly visible, sharp and appealing: it is half the point of the photograph.
OUTFIT: a sharply tailored black blazer over a cream top, and high-waisted cream tailored trousers.03. En la puerta, invitando a pasar
El inicio del recorrido.
Solo la escena — pégale el bloque de identidad antes y el técnico después.

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$ THE SCENE: she is standing in an open front doorway with one hand resting on the door handle, holding the door open and gesturing gently inward with the other hand, looking at the camera with a warm welcoming smile — the moment she invites a client in. Framed from mid-thigh up.
THE PLACE: the entrance of a contemporary home — a wide wooden front door, a bright hallway visible behind her with a wooden floor, a console table and daylight coming from deeper inside. Both the door and the hallway clearly visible.
OUTFIT: a fitted black sleeveless top tucked into high-waisted cream trousers with a wide belt.04. Presentando el espacio vacío
Un espacio vacío no se vende solo. Necesita a alguien adentro dándole escala.
Solo la escena — pégale el bloque de identidad antes y el técnico después.

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$ THE SCENE: she is standing in the middle of a bright empty living room, one arm extended to present the space, body turned toward the room but face toward the camera with an enthusiastic expression. Framed from the knees up.
THE PLACE: a large empty living room with pale oak floors, white walls, floor-to-ceiling windows with sheer curtains and a view of green outside, high ceiling, recessed lighting. Bright and clean, no furniture. The room must look spacious and desirable.
OUTFIT: a camel blazer over a black top and black tailored trousers.05. En la cocina, señalando
El contenido de detalle: cocina, clóset, vista. Cada uno es un post.
Solo la escena — pégale el bloque de identidad antes y el técnico después.

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$ THE SCENE: she is standing beside a kitchen island, one hand flat on the marble surface, the other pointing at the counter as if explaining a feature, looking at the camera with a confident smile. Framed from mid-thigh up.
THE PLACE: a bright modern kitchen — pale oak cabinetry, a white marble waterfall island, a black tap over an undermount sink, integrated appliances, a window letting in daylight. The kitchen clearly visible and expensive-looking.
OUTFIT: a fitted black sleeveless top and high-waisted cream tailored trousers with a wide belt.06. Entregando las llaves
El cierre. La foto que más se comparte del gremio.
Solo la escena — pégale el bloque de identidad antes y el técnico después.

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$ THE SCENE: she is handing a set of house keys to a young couple, her arm extended toward them with the keys between her fingers, smiling warmly. The couple — a man and a woman in their early thirties, seen partly from behind and in three-quarter profile — reach for the keys, visibly happy. She is the clear focus of the frame. Framed from the waist up.
THE PLACE: the entrance hall of a home, with the front door open behind them and daylight coming in, moving boxes stacked to one side.
OUTFIT: a sharply tailored black blazer over a cream top.07. Firmando el contrato
Prueba social. Nadie contrata a un agente por sus fotos de casas.
Solo la escena — pégale el bloque de identidad antes y el técnico después.

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$ THE SCENE: she is sitting at a desk across from a client, leaning slightly forward, sliding a contract and a pen toward them with one hand while looking at the camera with a calm satisfied expression. The client is seen from behind, out of focus in the foreground. Framed from the waist up.
THE PLACE: a bright, modern real estate office — a clean wooden desk, a laptop, a small plant, floor-to-ceiling windows with the city behind her, minimal shelving.
OUTFIT: a fitted black sleeveless top with the chunky gold chain, and a camel blazer hung over the back of her chair.08. Selfie en el coche
Registro distinto a propósito: gran angular, encuadre torcido. Si todas se ven de sesión, se nota el montaje.
Solo la escena — pégale el bloque de identidad antes y el técnico después.

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$ THE SCENE: she is sitting in the driver's seat of her parked car between appointments, holding the phone up at eye level for a quick casual selfie, smiling slightly with her head tilted back against the headrest. This one is a PHONE SELFIE, not a photograph taken by someone else: slightly wide-angle selfie lens distortion, imperfect casual framing, her arm visible reaching toward the camera. Her hand and the phone must stay in natural proportion, never enlarged toward the lens.
THE PLACE: the inside of a clean modern car — the steering wheel at the bottom of the frame, a phone mount on the windscreen, a folder of listings on the passenger seat, a residential street visible through the glass.
OUTFIT: a fitted black sleeveless top with the chunky gold chain.Cómo lo adaptas a tu cliente
Cómo usar
- Cambia la persona en el primer prompt: edad, tono de piel, pelo, ropa. Que se parezca a un agente de la zona de tu cliente, no a una modelo.
- Elige tus anclas — dos o tres objetos visibles que se repitan en todas: un reloj, unos aretes, un peinado concreto. Descríbelos igual en cada escena.
- Cambia los escenarios por los de su mercado: casa de interés social, departamento de playa, terreno, oficina. Las siete escenas funcionan igual.
- Genera la base primero y apruébala. Si el personaje no convence, las ocho se caen juntas. No sigas hasta que esa foto esté bien.
Errores que te van a pasar
- La cara cambia entre escenas. Es que el bloque de identidad quedó corto. Añade más detalle y sobre todo más anclas de objeto.
- Todas se ven iguales. Varía el vestuario y el encuadre: unas de cuerpo entero, otras de medio cuerpo, una en registro de selfie. Un agente real no se fotografía igual siempre.
- Sale con luz naranja. Escribe explícitamente
NOT golden hour, NOT sunset, NOT backlit, neutral white balance. No basta con no pedirlo: hay que prohibirlo. - El fondo sale borroso. Pide
f/8, everything in focus, no bokeh, no shallow depth of field.