Guía · Audiovisual · Básico · Generación
Creadores de contenido con IA para cualquier negocio
5 prompts para generar creadores de UGC que no existen, sosteniendo el producto de tu cliente — con la estética de un selfie real, no de foto de estudio.
¿Qué es esto y cómo lo uso?
Una guía paso a paso. Síguela de arriba hacia abajo desde tu celular; no descargas nada.
Objetivo
Generar creadores de contenido que no existen sosteniendo el producto de tu cliente, con la estética de un selfie real. Cinco prompts listos para copiar y la fórmula para cambiarles producto, persona, lugar y luz.
Los tres ejes que hay que pedir por separado
Aquí está todo. Si los mezclas, no funciona:
- La persona sube. Belleza nivel modelo: pómulos altos, mandíbula definida, rasgos simétricos. Pero también variedad: no todos tienen 22 años. La señora del mercado funciona justamente porque tiene canas y arrugas de sol de verdad.
- La foto baja. Selfie de celular: encuadre torcido, ruido digital, piel grasosa, un lugar real y desordenado de fondo. Nada de bokeh ni de luz de estudio.
- El producto manda. La etiqueta se lee, está bien escrita y es lo único con texto en toda la imagen.
La frase que amarra los tres, y que va en los cinco prompts:
the face of a campaign — but the photo is still a careless phone selfie.
Lo que de verdad convence: el fondo
Lo que hace creíbles estas fotos no es la piel. Es el desorden real de atrás: el cepillo de dientes en el vaso, el cargador tirado en la mesa, los post-its pegados al monitor, las cajas de jitomate del puesto. Pide siempre tres o cuatro objetos concretos del lugar. Un fondo limpio delata la IA al instante.
Los 5 prompts
1. Skincare · selfie de espejo en el baño
Marca de ejemplo: LUMARA · El formato que más se usa en belleza: espejo, luz de casa, cero producción.

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$ A young Latin American woman, around 25, taking a MIRROR SELFIE in her bathroom, holding her phone up in one hand and a small skincare jar raised beside her face in the other, looking at the phone screen in the mirror with a soft neutral expression.
HER: warm tan skin, dark brown hair pulled up in a loose messy clip with strands falling around her face, a few damp at the temples. Bare face, no makeup. OUTFIT: a fitted cream ribbed-knit tank top, clean and flattering, with a fine gold chain at her neck and small gold hoop earrings. Put-together and presentable — the kind of thing a real content creator wears to film — but still clearly at home, not styled for a studio.
BEAUTY — she is strikingly beautiful, model-tier: high sharp cheekbones, a defined jawline, a small straight nose, large almond eyes set wide apart, long dense lashes, full lips and strong groomed brows. Symmetrical, delicate features. The face of someone signed to a modelling agency — but the photo itself is still a careless phone selfie.
THE PRODUCT: a small squat amber glass jar of face cream with a matte cream-coloured lid, held between her fingers at cheek height, turned so the front label faces the mirror clearly.
THE LABEL: a small rectangular label of uncoated off-white paper wrapped around the front of the jar. Its design is minimal, like a modern independent skincare brand:
- centred, in a fine widely letter-spaced serif, the brand name spelled EXACTLY: LUMARA
- directly beneath it, a thin horizontal rule
- under the rule, in very small letter-spaced caps: CREMA FACIAL
The printing is black ink on the pale paper, slightly uneven as if letterpressed. These are the ONLY words on the jar. Spell them exactly as written, with no extra letters, no invented words and no additional text anywhere on the product.
THE LIGHT: warm bathroom ceiling light plus the phone screen glowing on her face. Slightly yellow cast, mild shadows under the eyes and nose, shine across the forehead and cheekbones.
HAND AND PHONE — CRITICAL: she holds the phone LOW, at chest height, tucked close to her body, NOT extended toward the mirror. The phone and both hands are at the SAME DISTANCE from the mirror as her torso, so they appear at completely natural scale. Her hand must look normal-sized in proportion to her head — roughly the size of her face, never bigger. STRICTLY AVOID the exaggerated wide-angle foreground distortion that makes a hand or phone balloon toward the camera. No oversized fingers, no enlarged palm, no giant phone. If in doubt, render the hand SMALLER rather than larger.
THE PLACE: a real home bathroom — a mirror with a few water spots, a cluttered sink counter with a toothbrush cup and a couple of bottles, a folded towel, tiled wall. The phone and her hand are visible in the mirror.
This must look like a REAL AMATEUR SELFIE taken on a phone by the person themselves — NOT a professional photograph, NOT a studio portrait, NOT a rendered image. The imperfection is the point.
MANDATORY REALISM MARKERS: skin is unretouched and slightly oily — visible shine on the forehead, nose and chin, matte elsewhere. Open pores clearly visible on the nose and cheeks. Fine translucent peach fuzz along the jaw catching the light. Natural asymmetry in the face and eyebrows. A few stray flyaway hairs standing up out of place. Faint redness around the nostrils and inner eye corners. Real skin texture with tiny blemishes, nothing covered up. Hands are correctly formed with five fingers, natural knuckle creases and short unpolished nails.
PHONE CAMERA LOOK: shot at arm's length on a phone camera. Slightly wide-angle distortion typical of a selfie lens. Imperfect casual framing, subject not perfectly centred. Very slight handheld softness, mild digital noise in the shadows, and the flat compressed look of a phone sensor. No shallow depth of field from a fast lens, no professional bokeh, no colour grading.
THE PRODUCT LABEL: the only text allowed anywhere in the image is the brand name and descriptor printed on the product label, exactly as specified above. Render that lettering crisply and correctly spelled — it must be legible. Do not add any other words, and do not invent extra text.
No captions, no watermarks, no on-screen graphics and no logos other than the product label described above.2. Bebida · dentro del coche
Marca de ejemplo: KORVA · Consumo en contexto real. Sirve para bebidas, snacks, cualquier cosa de consumo diario.

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$ A Latin American man, around 31, sitting in the driver's seat of his parked car, taking a selfie with the phone held low near the steering wheel. He looks into the camera with a relaxed half-smile, head tilted back against the headrest.
HIM: light-tan skin, thick dark hair cropped short at the sides and longer on top, a full well-groomed dark beard. Fine-line tattoos visible on his forearm. A small silver hoop in one ear.
BEAUTY — he is very handsome, male-model tier: strong square jaw under the beard, sharp cheekbones, straight nose, deep-set warm brown eyes, thick brows. Broad shoulders, lean athletic build. The face of a menswear campaign — but the photo is still a careless phone selfie.
OUTFIT: an open sand-coloured linen overshirt with the sleeves rolled up, over a plain black tee. Clean, well-fitting, everyday.
THE PRODUCT: a slim matte-black aluminium can, held up beside his face in his free hand, front label facing the camera.
THE LABEL: minimal and modern — the brand name spelled EXACTLY: KORVA, in bold condensed white sans-serif, centred; beneath it, small letter-spaced caps: ENERGIA NATURAL. White ink on matte black. These are the ONLY words on the can.
THE LIGHT: warm late-afternoon sun coming through the driver's window from his left, cutting a hard bright band across his face and chest and leaving the rest of the cabin in shadow. Dust visible in the beam.
THE PLACE: the inside of a real used car — worn fabric seats, a phone mount on the windscreen, a crumpled receipt in the door pocket, the steering wheel at the bottom of the frame, a blurred street beyond the glass.
HANDS — CRITICAL: any hand or held object stays at the SAME DISTANCE from the camera as the person's torso, never reaching toward the lens. Hands appear at completely natural scale, roughly the size of the face, never bigger. STRICTLY AVOID the exaggerated wide-angle foreground distortion that balloons a hand or object toward the camera. No oversized fingers, no enlarged palm. If in doubt, render hands SMALLER rather than larger. Five correct fingers, well formed.
This must look like a REAL AMATEUR SELFIE taken on a phone by the person themselves — NOT a professional photograph, NOT a studio portrait, NOT a rendered image. The imperfection is the point.
MANDATORY REALISM MARKERS: skin unretouched and slightly oily — visible shine on the forehead, nose and chin. Open pores on the nose and cheeks. Fine peach fuzz along the jaw. Natural asymmetry in the face and eyebrows. A few stray flyaway hairs out of place. Faint redness at the nostrils. Real skin texture with tiny blemishes, nothing covered up.
PHONE CAMERA LOOK: shot on a phone camera, imperfect casual framing, subject not perfectly centred. Slight handheld softness, mild digital noise in the shadows, the flat compressed look of a phone sensor. No shallow depth of field, no professional bokeh, no colour grading.
THE PRODUCT LABEL: the only text anywhere in the image is the brand name and descriptor on the product label, exactly as specified. Render that lettering crisply and correctly spelled. Do not add any other words or invent extra text. No captions, no watermarks, no on-screen graphics.3. Corporativo · escritorio de oficina
Marca de ejemplo: NIVO · Para termos, tazas, mochilas, regalos de empresa. La luz fea de oficina es lo que lo hace creíble.

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$ A Latin American woman, around 27, sitting at her desk in an open-plan office, leaning back in her chair and holding the phone up at eye level for a quick selfie. Slight amused expression, one eyebrow up, as if she took it between tasks.
HER: medium-brown skin, black hair in a short blunt bob tucked behind one ear, clear round glasses with thin gold frames. A small stud in her nose.
BEAUTY — she is strikingly beautiful: high cheekbones, a defined jaw, large dark almond eyes behind the glasses, long lashes, full lips, strong natural brows. Elegant long neck. The face of an eyewear campaign — but the photo is still an offhand phone selfie.
OUTFIT: a well-cut light-grey blazer over a plain white tee, sleeves pushed to the elbow. Sharp but comfortable — real office, not a photoshoot.
THE PRODUCT: a brushed-steel insulated tumbler held in her free hand at chest height, the printed side toward the camera.
THE LABEL: the brand name spelled EXACTLY: NIVO, in fine letter-spaced sans-serif engraved into the steel, with small caps beneath: TERMO 500 ML. These are the ONLY words on the bottle.
THE LIGHT: flat overhead office fluorescents — slightly green, unflattering, with a faint second shadow. A window at the far right adds a cooler edge on her shoulder.
THE PLACE: a real cubicle — a monitor with sticky notes stuck along its bezel, a tangle of cables, a keyboard, a half-dead desk plant, a printed spreadsheet, someone else's chair blurred behind her.
HANDS — CRITICAL: any hand or held object stays at the SAME DISTANCE from the camera as the person's torso, never reaching toward the lens. Hands appear at completely natural scale, roughly the size of the face, never bigger. STRICTLY AVOID the exaggerated wide-angle foreground distortion that balloons a hand or object toward the camera. No oversized fingers, no enlarged palm. If in doubt, render hands SMALLER rather than larger. Five correct fingers, well formed.
This must look like a REAL AMATEUR SELFIE taken on a phone by the person themselves — NOT a professional photograph, NOT a studio portrait, NOT a rendered image. The imperfection is the point.
MANDATORY REALISM MARKERS: skin unretouched and slightly oily — visible shine on the forehead, nose and chin. Open pores on the nose and cheeks. Fine peach fuzz along the jaw. Natural asymmetry in the face and eyebrows. A few stray flyaway hairs out of place. Faint redness at the nostrils. Real skin texture with tiny blemishes, nothing covered up.
PHONE CAMERA LOOK: shot on a phone camera, imperfect casual framing, subject not perfectly centred. Slight handheld softness, mild digital noise in the shadows, the flat compressed look of a phone sensor. No shallow depth of field, no professional bokeh, no colour grading.
THE PRODUCT LABEL: the only text anywhere in the image is the brand name and descriptor on the product label, exactly as specified. Render that lettering crisply and correctly spelled. Do not add any other words or invent extra text. No captions, no watermarks, no on-screen graphics.4. Ropa · espejo del vestidor
Marca de ejemplo: SALVIA · El formato de tienda de ropa: cuerpo entero, prenda puesta, bolsa con la marca.

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$ A young Latin American woman, around 22, standing in a clothing store fitting room, taking a full-length mirror selfie with the phone held at hip height. Confident neutral expression, weight on one leg.
HER: deep-brown skin, long box braids gathered over one shoulder, small gold hoops. A few freckles across her nose.
BEAUTY — she is stunning: sculpted cheekbones, a long neck, wide-set dark eyes with long lashes, full lips, flawless bone structure. Tall and slim. The face of a fashion campaign — but the photo is still a careless mirror selfie.
OUTFIT: a matching ribbed knit set in warm caramel — a fitted short-sleeve top and wide-leg trousers. Polished but casual, exactly what someone tries on.
THE PRODUCT: a stiff paper shopping bag with rope handles, held up in her free hand at chest height, front face toward the mirror.
THE LABEL: printed on the bag, the brand name spelled EXACTLY: SALVIA, in a fine widely letter-spaced serif, centred, black ink on the natural kraft paper. That is the ONLY word on the bag.
THE LIGHT: harsh downward ceiling spotlights typical of a fitting room, which sculpt her collarbones and leave small shadows under the eyes. Slightly warm and unflattering.
THE PLACE: a real fitting room — a curtain half open at the left, a bench with a discarded pair of jeans on it, hangers hooked over the mirror frame, a fingerprinted mirror, carpeted floor.
HANDS — CRITICAL: any hand or held object stays at the SAME DISTANCE from the camera as the person's torso, never reaching toward the lens. Hands appear at completely natural scale, roughly the size of the face, never bigger. STRICTLY AVOID the exaggerated wide-angle foreground distortion that balloons a hand or object toward the camera. No oversized fingers, no enlarged palm. If in doubt, render hands SMALLER rather than larger. Five correct fingers, well formed.
This must look like a REAL AMATEUR SELFIE taken on a phone by the person themselves — NOT a professional photograph, NOT a studio portrait, NOT a rendered image. The imperfection is the point.
MANDATORY REALISM MARKERS: skin unretouched and slightly oily — visible shine on the forehead, nose and chin. Open pores on the nose and cheeks. Fine peach fuzz along the jaw. Natural asymmetry in the face and eyebrows. A few stray flyaway hairs out of place. Faint redness at the nostrils. Real skin texture with tiny blemishes, nothing covered up.
PHONE CAMERA LOOK: shot on a phone camera, imperfect casual framing, subject not perfectly centred. Slight handheld softness, mild digital noise in the shadows, the flat compressed look of a phone sensor. No shallow depth of field, no professional bokeh, no colour grading.
THE PRODUCT LABEL: the only text anywhere in the image is the brand name and descriptor on the product label, exactly as specified. Render that lettering crisply and correctly spelled. Do not add any other words or invent extra text. No captions, no watermarks, no on-screen graphics.5. Comida · puesto de mercado
Marca de ejemplo: DOÑA EMMA · El negocio familiar. Nota que la edad y el lugar son parte del argumento de venta.

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$ A Latin American woman, around 47, standing behind her stall at an outdoor street market, holding up a jar of chilli salsa and smiling openly at the phone she holds in her other hand. Warm, proud, completely unposed.
HER: warm brown weathered skin with real sun lines at the eyes and forehead, black hair with visible grey streaks pulled back into a low bun, small gold earrings. Laugh lines. She looks like someone who works outdoors.
BEAUTY — she is genuinely striking for her age: strong cheekbones, kind expressive dark eyes, a warm open smile with slightly imperfect teeth, dignified features. Not smoothed, not youthened — beautiful as a 47-year-old woman actually is.
OUTFIT: a white cotton blouse with colourful embroidered flowers at the neckline, sleeves rolled, and a clean apron. Neat and dignified.
THE PRODUCT: a glass jar of dark red chilli oil salsa with a black lid, held up beside her face, label toward the camera.
THE LABEL: rustic and handmade — the brand name spelled EXACTLY: DOÑA EMMA, in a bold condensed sans-serif, centred on cream paper, with small caps beneath: SALSA CASERA. These are the ONLY words on the jar.
THE LIGHT: hard midday sun overhead, partly filtered through the coloured tarpaulin roof of the stall, throwing patches of warm colour and strong shadow across her and the table.
THE PLACE: a real Latin American street market stall — crates of tomatoes and chillies, more jars stacked in rows, a hand-written cardboard price sign, other stalls and shoppers blurred behind her.
HANDS — CRITICAL: any hand or held object stays at the SAME DISTANCE from the camera as the person's torso, never reaching toward the lens. Hands appear at completely natural scale, roughly the size of the face, never bigger. STRICTLY AVOID the exaggerated wide-angle foreground distortion that balloons a hand or object toward the camera. No oversized fingers, no enlarged palm. If in doubt, render hands SMALLER rather than larger. Five correct fingers, well formed.
This must look like a REAL AMATEUR SELFIE taken on a phone by the person themselves — NOT a professional photograph, NOT a studio portrait, NOT a rendered image. The imperfection is the point.
MANDATORY REALISM MARKERS: skin unretouched and slightly oily — visible shine on the forehead, nose and chin. Open pores on the nose and cheeks. Fine peach fuzz along the jaw. Natural asymmetry in the face and eyebrows. A few stray flyaway hairs out of place. Faint redness at the nostrils. Real skin texture with tiny blemishes, nothing covered up.
PHONE CAMERA LOOK: shot on a phone camera, imperfect casual framing, subject not perfectly centred. Slight handheld softness, mild digital noise in the shadows, the flat compressed look of a phone sensor. No shallow depth of field, no professional bokeh, no colour grading.
THE PRODUCT LABEL: the only text anywhere in the image is the brand name and descriptor on the product label, exactly as specified. Render that lettering crisply and correctly spelled. Do not add any other words or invent extra text. No captions, no watermarks, no on-screen graphics.Cómo cambiarlos por el producto de tu cliente
Los prompts son plantillas. Toca cuatro cosas y tienes uno nuevo:
Cómo usar
- El producto y su etiqueta. Cambia el objeto y el texto de la etiqueta por el de tu
cliente. Escríbelo entre comillas y con la palabra
EXACTLYdelante, o el modelo te lo reescribe. - La persona. Edad, tono de piel, peinado, ropa. Que se parezca al cliente ideal de ese negocio, no a una modelo genérica.
- El lugar. Donde de verdad se usaría el producto, con tres o cuatro objetos concretos del sitio.
- La luz. Flash de noche, ventana de mañana, fluorescente de oficina, sol de mediodía. Es lo que más cambia la sensación.
Los dos bloques que se repiten en los cinco
Si escribes uno nuevo desde cero, pégale estos dos al final tal cual. El primero evita el fallo más común —la mano deformada por el gran angular—; el segundo es el que da el realismo.
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$ HANDS — CRITICAL: any hand or held object stays at the SAME DISTANCE from the camera as the person's torso, never reaching toward the lens. Hands appear at completely natural scale, roughly the size of the face, never bigger. STRICTLY AVOID the exaggerated wide-angle foreground distortion that balloons a hand or object toward the camera. No oversized fingers, no enlarged palm. If in doubt, render hands SMALLER rather than larger. Five correct fingers, well formed.Ver el prompt completo ↓Plegar el prompt ↑
$ This must look like a REAL AMATEUR SELFIE taken on a phone by the person themselves — NOT a professional photograph, NOT a studio portrait, NOT a rendered image. The imperfection is the point.
MANDATORY REALISM MARKERS: skin unretouched and slightly oily — visible shine on the forehead, nose and chin. Open pores on the nose and cheeks. Fine peach fuzz along the jaw. Natural asymmetry in the face and eyebrows. A few stray flyaway hairs out of place. Faint redness at the nostrils. Real skin texture with tiny blemishes, nothing covered up.
PHONE CAMERA LOOK: shot on a phone camera, imperfect casual framing, subject not perfectly centred. Slight handheld softness, mild digital noise in the shadows, the flat compressed look of a phone sensor. No shallow depth of field, no professional bokeh, no colour grading.
THE PRODUCT LABEL: the only text anywhere in the image is the brand name and descriptor on the product label, exactly as specified. Render that lettering crisply and correctly spelled. Do not add any other words or invent extra text. No captions, no watermarks, no on-screen graphics.Errores que te van a pasar
- La mano gigante. Es la distorsión del gran angular. Se arregla con el bloque 1: el objeto y la mano a la misma distancia que el torso, y «ante la duda, más chica».
- La etiqueta con erratas. Usa marcas de una sola palabra corta. Entre más letras, más probable que invente. Y revisa siempre la imagen al 400% antes de publicar.
- Sale muy bonito. Si parece foto de estudio, no sirve. Sube el desorden del fondo y baja la calidad de la luz.
- Todos se parecen. Cambia edad, complexión, tono de piel y escena en cada uno. Cinco chicas de 22 en fondos claros se ven como un catálogo de IA.